About Fleet Farm

Who We Are

Since 1955, Fleet Farm has been a proud part of hardworking Midwestern families’ lives. We live where you live, work where you work, and we’re proud to be part of the communities we serve. Our stores combine the heart of a general store with the expertise and selection of a specialty retailer. Whether you’re preparing for your next outdoor adventure, taking care of your farm, or getting the job done right at home, you’ll find everything you need at Fleet Farm.

Our Mission

At Fleet Farm, we bring Midwest GRIT to everything we do—providing quality products at competitive prices and supporting the everyday lives and adventures of our customers, Team Members, and communities.

Our Vision

Our vision is to continually redefine the farm, home, and outdoor experience, ensuring Fleet Farm remains the unrivaled destination where every customer finds quality, value, and the confidence to get the job done right.

Our Promise

At Fleet Farm, we are committed to a culture that champions your genuine character and unique contributions. We build lasting relationships through collaboration and support, encourage every team member to take initiative in their work and ideas, and foster deep trust that empowers us to achieve our goals and effectively serve our customers and communities.

Our Values

Genuine

We are authentic in our actions and honest in our dealings, reflecting the real-life resilience and straightforward spirit of the customers and communities we serve.

Relationships

We actively build strong, meaningful connections with our customers, Team Members, vendors, and communities, recognizing that true partnership drives collective success.

Initiative

We continuously seek to be proactive and take ownership of our work, embracing fresh ideas and solutions to enhance our products, services, and the overall customer experience.

Trust

We earn trust through unwavering integrity, delivering on our promises, and standing behind the quality and value of our offerings and our commitment to each other.

You won't believe what you'll find at Fleet Farm. Click here to learn more about our stores, our services, the products we offer, and the communities we serve.

Services we offer

Price Match  
If you find a lower price on an exact item we carry, simply present the retailer’s physical printed ad where the price is shown, or your mobile device showing the digital ad, or website product page, and we’ll match the price*.

DNR Licenses  
Buy your hunting, fishing, and other DNR licenses and stamps. We are your one stop license shop.

Free In-store Pick Up  
You click it, we pick it. Buy your items online, we’ll get your order ready, then we’ll email you when it’s ready to pick it up at the store. It’s that easy.

4¢ off Gas  
Get a coupon for 4¢ off each gallon of gas with any in store purchase. Plus, get free popcorn with a fuel fill-up. Check the bottom of your receipt for details.

Fleet Rewards Credit Card®  
Sign up to get special financing offers or to earn points. Plus, get exclusive offers.

Auto Service Center  
Bring your vehicles in for quality service & low prices on tires, batteries, oil changes, and alignments. Plus, we will beat any competitor’s installed price for the same tire with our Best Price Guarantee.

*Subject to verification. Click here for full policy details.

We invented it

Toyland  
Fleet Farm’s Toyland has been a holiday tradition for over 60 years. It’s where you’ll find the biggest selection of toys at the best prices, guaranteed. Toyland opens each year mid-October. Check out all the top brands and save big on this season's hottest toys!

Orange Friday  
Another Fleet Farm tradition is Orange Friday. Hunters line up outside the store for this event- it’s like Black Friday, but for hunters. Stop in early for a free collector's hat, scratch-off tickets and more! Fleet Farm is your one stop shop for hunting gear, your license, supplies, snacks, and even gas, before you head out for the hunt.

We’ve got it

We’re known for our expertise and vast product selection in all these areas! You’ll get the advice you need and quality products you want - all at the best prices, guaranteed.  
 

REEL IT IN  
Calm waters. Anticipation. A big catch. Fishing days are the best days. No matter what kind of fishing is your favorite, you’ll find the products you need and the top brands you want. Take a look at rods and reels, lures and bait, tackle boxes, and waders. We’ve got gear for the little anglers too. It’s never too early to get them started. From ‘almost pro’ to leisure angler, we’ll help make sure ‘the big one’ doesn’t get away.

FREEZIN FOR A REASON  
You can almost feel the chill in the air. There’s something peaceful about early mornings on the ice. If you need ice fishing gear, you’re in the right spot. Find brand names you know and trust for reels, rods, augers, and bait. Don’t forget about insulated clothing, shelters, and so much more to keep warm while you wait for the catch of the day.

HIT THE WATER  
There’s nothing like enjoying a day out on the water. Want to go for a paddle? Try a canoe, kayak, or paddleboard. Want to go faster? Check out our water skis and towables. You could even build your own dock. If it’s made for water, you’ll find it here at Fleet Farm.

YOUR HUNTING HEADQUARTERS  
It’s more than just the hunt. It’s about being out in nature. It’s about the suspense and the challenge. Find a huge selection of gear and equipment like scopes, trail cams, bows, and blinds. Keep yourself concealed and warm in camouflaged layers. Whether you’re hunting deer, turkey, or duck, you’ll find everything you need for a great hunt at the best prices, guaranteed.

THE MIDWEST’S FIREARMS EXPERT  
Listen. What do you hear: crunching leaves, wind howling, a shot in the distance? It’s time to get out and hunt. Take your pick of rifles, shotguns, and handguns from the brands you’ve trusted for years. Don’t forget to stock up on your favorite ammunition. We’ve been the hunting authority for over 60 years. And we’re here to help you make every hunt a success.

THE RIGHT STUFF  
When it comes to hunting, having the right gear can make all the difference. At Fleet Farm, you’ll find clothing and footwear to keep you warm, dry, and comfortable. Pick up boots, shirts, pants, outerwear, hats, and gloves in camo or blaze. Plus, find vests, rain gear, waders, and more. No matter the weather, season, or the sport, you’re going to be comfortable.

THE GREAT OUTDOORS  
They call it the ‘great’ outdoors for a reason, so get outside. Whether it’s up north or the backyard, grab a tent and sleeping bags for a night under the stars. Take a bike ride with the kids. Play lawn games or put up a pool. You’ll find what you need for some quality time with mother nature.

DOWN ON THE FARM  
Farming isn’t just a job. It’s a way of life. Hard work goes a long way. When you’re looking for feed, supplies, or farm equipment, you can count on us. We carry rakes, tillers, spreaders, and cultivators. If you need fertilizers, weed killers, sprayers, or implement parts, we’ve got that too. We’ve proudly served farmers for over 60 years.

HORSE POWER  
There’s a special bond between a rider and their horse. It takes teamwork to make this relationship work. You’ll do anything to provide the best for your horse. Start with quality feeds and supplements. Find bridles, saddles, pads, grooming supplies, and pest control too. Saddle up and enjoy the ride.

CATS & DOGS  
Your pets mean a lot to you. They’re part of the family. We want to help keep them healthy and safe. At Fleet Farm, you’ll find top brand dog and cat foods, treats, and even medications. Pick up collars, beds, crates, training systems, litter, carriers, and cat furniture all at great prices. We’ll make you, and your pet, happy.

WILD AT HEART  
Which wild birds do you like to watch? Whether it’s songbirds, hummingbirds, or any bird that visits for the season, we carry a variety of food for the birds you’re looking to treat. Pick out the right bird house or feeder. Keep your feathered friends coming back for more.

WORK ZONE AHEAD  
It’s all in a day’s work. You need to be dressed and ready for the job in tough workwear that’s comfortable, durable, and will keep you safe. Find top quality shirts, pants, overalls, cold-weather jackets, gloves, and a large selection of workboots. Find your fit. We also carry workwear and workboots in extended sizes.

PUT YOUR BEST FOOT FORWARD  
When you’re buying shoes for the family, you’re looking for three things: the quality brands you trust, comfort, and great prices. Look no further. We carry casual and athletic shoes, sandals, even slippers for men, women, and kids. Plus, we carry a large variety of work, rubber, and hunting boots for men and women. We even have extended sizes. We know you’ll find the perfect pair.

CLOTHES FOR THE WHOLE FAMILY  
Choosing clothes doesn’t have to be hard. If you’re looking for trusted brands, quality, and value, you’ll find it at Fleet Farm. For men, ladies, and kids we have all types of shirts: tees, polos, button-downs, and sweatshirts. We have a large selection of pants, jeans, and shorts. We also carry outerwear and cold weather gear. We even carry men’s big and tall sizes. No matter what you’re looking for, we’ve got you covered.

WORK IT  
Whether you work in the medical field or out on the construction site, we’ve got workwear for you. Check out our large selection of scrubs for men and women. You’ll find modern fit styles, many colors, and extended sizes up to XXXL. If you need to stay safe while on the job, we’ve got high-visibility workwear vests, shirts, and sweatshirts. No matter the job, we’ve got what you’re looking for, all at the best prices, guaranteed.

TEAM SPIRIT  
It’s game day. Time to stop everything to watch the game. Show your loyalty with team gear. Support your favorite NFL, MLB, NHL, and college teams. We’ve got styles for the whole family, men and women, kids and infants. Go ahead, show your true colors.

WHAT’S COOKING?  
The smell of the grill. A sizzling steak. Cooking-out is one of our favorite things. So what are you cooking on? Fleet Farm is your outdoor cooking destination. Choose from gas, pellet, or charcoal grills. We even offer free assembly on full-size grills regular price $299 or more. If you want to kick things up a notch, try an electric or propane smoker. No matter what type of grill you bring home, you’ll be eating well tonight.

SIT BACK & RELAX  
Enjoy the outdoors while relaxing on your patio visiting with friends and family. Roast marshmallows and tell stories around the firepit. At Fleet Farm, you’ll find comfortable conversation and dining sets, outdoor decor, solar lights, and so much more.

KEEP ON GROWING  
Make your neighbors green with envy. We’re here to help you get your lawn and garden looking its best. Come in for grass seed, fertilizers, and pest control products. Want to add color to your yard? We have annuals, perennials, shrubs, and trees- and we have products to keep them growing.

FEEL THE POWER  
A green lawn is a badge of honor. There’s a sense of pride when your grass looks perfect. Tackle your projects with some power. Start with a lawn tractor or push mower. Sculpt your landscape with trimmers and edgers for the finishing touch. Your yard will look good.

YARD WORK  
Yard clean up is a tough job, and we want to help. Whether it’s after a big storm or it’s fall clean up, we have all the supplies you need. You’ll find a huge selection of rakes, blowers, lawn sweepers, chippers, and more. We’re going to help make this yard-maintenance-thing a lot easier for you and your wallet.

WHITE OUT  
Winters are tough. But our snow removal equipment is tougher. Be prepared for whatever winter throws your way. You’ll find a large selection of snow blowers, shovels, and scrapers. Keep sidewalks and driveways safe with salt and ice melts. When the snow falls and the wind blows, you’ll be ready.

MERRY CHRISTMAS  
You can’t deny the excitement when Christmas lights start to pop up throughout the neighborhood. String up some lights, get the tree out, and decorate the house. Check out our large selection of collectible Christmas village pieces. If you’re looking to go big with your outdoor decor, we carry inflatables, projectors, and more. Be the envy of the neighborhood with help from Fleet Farm.

IT’S PLAYTIME!  
We’re all about fun and games! Little kids or big kids, you’re going to find something for everyone. Learning toys, bikes, scooters, collectibles, crafts, farm toys, and so much more. Family game night? We’ve got games for all ages. And don’t miss our legendary Toyland - a tradition that’s been going strong for over 60 years.

KEEP ON ROLLING  
You’ve got a lot riding on your tires. The right type of tire keeps you and your family safe. We’ve been selling tires for over 60 years. You’ll find the top, trusted brands you rely on at a great value. Looking for passenger, SUV, truck, or ATV tires? Yeah, we’ve got them. We carry tires for your trailer, lawn and garden equipment, and your farm machinery too. It keeps going... our Auto Service Centers provide tire services, alignment, and more. When it comes to tires, we know a thing or two. Visit us for all your tire needs.

GET THE JOB DONE  
We know your vehicle means a lot to you. That’s why you take care of it by doing your own maintenance, to make sure things get done right. We’ve got a wide selection of oil, filters, and chemicals to keep your vehicles running smoothly. To clean your car, we have a big selection of carwash soaps and cloths. We’ve got it all here for you at the best prices, guaranteed.

SOME OF THE EXTRAS  
You spend a lot of time in your truck. Make sure it’s comfortable and running just right. We carry batteries, wiper blades, mat sets, truck boxes, and so much more. You’ll also find products for your RV, motorcycle, and snowmobile. Whatever you’re looking for, you’ll like what we have.

TOOL TIME  
When you need power- we have it. Choose from our large selection of top brand names like DeWalt, Milwaukee, and more. We also have hand tools like hammers and wrench sets. Whatever your project, we have what you need at the best prices, guaranteed.

GO WITH THE FLOW  
Have some plumbing jobs to do? Check out our fixtures from faucets to repair parts for your kitchen and bathroom. See our water heaters, water softeners, water pumps, and plumbing tools to complete the job. You can get it all here.

FRESH START  
Get a clean start with a fresh coat of paint. We carry top brands of interior and exterior paints and stains. You’ll also find spray paint, auto, and specialty paints too. Don’t forget your painting supplies. Whatever you need, we have it.

SUPER CHARGED  
Need to take care of an electrical project? We can help. Fleet Farm has everything from dimmers to electrical boxes. You’ll also find generators, work lights, and electrical testers. You can get it all in one stop.

YOU CAN BUILD IT  
There’s nothing better than working with your hands. Bring in your project list, we have what you need. From lumber and drywall, to flooring and insulation, hardware and more. We’ll help you get your project done right.

WELCOME HOME  
Think of Grandma’s apple pie or your famous salsa. True ‘feel-good’ foods. We carry a large selection of canning supplies. You’ll find jars and lids of all sizes, tools and utensils, pressure cookers, even mixes for your canning favorites. You’ll also find kitchen staples like slow cookers, griddles, coffee makers, and even pots and pans. You’re going to find just what you need in one easy stop, and it’s all going to be at the best prices, guaranteed.

HAPPY HOME  
Fleet Farm is your baking destination with chocolate chips, sugar, spices, and baking mixes. Pick up coffee, peanut butter, soda, and choose from 500 types of snacks and nuts! You can also get health aids and cleaners like shampoo, toothpaste, laundry detergent, and household cleaners. Don’t forget the baby! Get your diapers and wipes too. Find everything you need in one convenient stop.