Fishing Gear & Equipment | Rods, Reels, Tackle & More

Whether you're chasing walleye on Lake Mille Lacs, jigging for crappie through the ice, or casting for bass at the local pond, Fleet Farm has the fishing gear to get you on the water and into the fish. Shop top brands like Rapala, Abu Garcia, Shimano, and St. Croix at prices that won't break the bank, because the best fishing trips are the ones that happen more often.

Complete Fishing Gear for Every Angler

From your first bluegill bobber to tournament-grade bass rigs, Fleet Farm stocks everything you need to land the catch of a lifetime. Our fishing department features proven Midwest favorites alongside the latest innovations—all tested in the same tough conditions you fish.

Rods & Reels Built for Midwest Waters

The foundation of any successful fishing trip starts with the right rod and reel combination. Our selection covers every technique and target species found in Midwest lakes, rivers, and streams.

Fishing Rods: Choose from spinning rods for versatile panfish and walleye fishing, baitcasting rods for precision bass presentations, and ice fishing rods designed to detect the lightest bites in frigid conditions. We carry St. Croix rods made right here in Minnesota, along with trusted names like Ugly Stik, Fenwick, and Berkley. Length, power, and action matter—our in-store experts can help match your rod to your fishing style.

Fishing Reels: Pair your rod with a smooth, reliable reel built to handle everything from 2-pound crappie to double-digit northern pike. Our spinning reels offer easy casting for beginners and precision for pros. Baitcasting reels provide the control needed for working heavy cover and fishing with larger lures. Look for sealed drag systems and corrosion-resistant bearings that stand up to both summer heat and winter cold.

Lures & Tackle That Catch Fish

Midwest fish have seen it all—but the right presentation still gets bites. Our tackle selection includes proven producers and the latest innovations from the best brands in fishing.

Hard Baits: Stock up on crankbaits, jerkbaits, and topwater lures from Rapala, Strike King, and Bomber. We carry the classic colors that work year after year, plus new patterns designed to trigger reaction strikes when fish get finicky.

Soft Plastics: Browse an extensive selection of plastic worms, tubes, swimbaits, and creature baits. Midwest favorites like Berkley PowerBait, YUM, and Zoom are always in stock in the sizes and colors walleye, bass, and panfish can't resist.

Ice Fishing Lures: When hard water season arrives, we've got jigging spoons, tungsten jigs, rattling baits, and tip-ups ready to go. Whether you're targeting walleye, perch, crappie, or pike under the ice, we carry the lures that produce in Midwest fisheries.

Terminal Tackle: Don't overlook the small stuff. We stock quality hooks, sinkers, bobbers, swivels, and line in the sizes you actually use. Keep your tackle box organized and ready with our selection of storage solutions.

Live Bait & Attractants

Sometimes nothing beats live bait. Visit our in-store bait shops (where available) for fresh minnows, nightcrawlers, leeches, and wax worms. We also carry a full selection of PowerBait, scent attractants, and gulp products that add fish-attracting power to any presentation.

Fishing Line for Every Situation

Line is your connection to the fish—choose wisely. We carry monofilament for versatility and forgiveness, fluorocarbon for invisibility and abrasion resistance, and braided line for strength and sensitivity. Popular brands include Berkley, Sufix, P-Line, and Seaguar in the pound tests Midwest anglers depend on.

Electronics & Fish Finders

Take the guesswork out of finding fish with modern sonar technology. Our fish finder selection includes portable units for small boats and kayaks, as well as advanced systems with GPS mapping, down imaging, and side imaging. Brands like Humminbird, Garmin, and Lowrance help you locate structure, mark fish, and navigate safely.

Fishing Apparel & Accessories

Stay comfortable and protected with fishing-specific clothing and gear. We stock sun shirts, rain gear, waders, fishing gloves, polarized sunglasses, tackle bags, rod storage, landing nets, and everything else you need for a successful day on the water.

Top Brands We Carry

Fleet Farm partners with the most trusted names in fishing:

• Rapala - The legendary Finnish lure maker, known worldwide
• St. Croix - Premium rods crafted in Minnesota
• Shimano & Abu Garcia - Industry-leading reels and rod technology
• Berkley - Innovation in line, lures, and soft plastics
• Strike King, Bomber, YUM - Tournament-proven bass tackle
• Humminbird & Garmin - Advanced fish-finding electronics
• Ugly Stik & Fenwick - Dependable rods at every price point

Frequently Asked Questions

What's the best all-around fishing rod for Midwest lakes? 
A 6'6" to 7' medium-power, fast-action spinning rod paired with a 2500-3000 size reel is incredibly versatile. This setup handles walleye, bass, northern pike, and larger panfish with ease. It's light enough for finesse techniques but has enough backbone for bigger fish. Look for models from St. Croix, Fenwick, or Ugly Stik in the $50-150 range for excellent performance and durability.

How do I choose the right fishing line? 
Match your line to your technique and target species. Monofilament (6-12 lb test) is forgiving and great for topwater and crankbaits. Fluorocarbon (6-10 lb) is nearly invisible underwater—ideal for clear water and finicky fish. Braided line (10-30 lb) offers incredible strength and sensitivity for fishing heavy cover or deep water. Many anglers use braid as their main line with a fluorocarbon leader for the best of both worlds.

What ice fishing gear do I need to get started? 
Start with a 24-32" medium-light ice rod, a small spinning reel, 4-6 lb monofilament or fluorocarbon line, a hand auger or power auger to drill holes, a 5-gallon bucket or portable shelter, and a selection of jigging spoons and tungsten jigs. Don't forget safety gear: ice picks, ice cleats, and a flotation suit or life jacket. Fleet Farm carries complete ice fishing starter packages to get you on the ice fast.

Are fishing licenses required, and can I get one at Fleet Farm? 
Yes, most states require a valid fishing license for anglers 16 and older. Many Fleet Farm locations sell fishing licenses for Minnesota, Wisconsin, and Iowa. You can also purchase licenses online through your state's DNR website. Remember to check local regulations for specific waters—some require special permits or have unique catch limits.