It's been more than a hundred years, and consumer affection for RC Cola refuses to fizzle out. As one of the original American colas, RC has grown to be the brand choice of millions across the world. Regarded by many as the 'flavor of freedom,' consumers enjoy a refreshing soft drink that personifies individuality. What's more, consumers enjoy a crisp, satisfyingly delicious soft drink that personifies individuality. Retailers love how it flies off the shelf. That's what you call a win-win.