THE BLUE DIFFERENCE

Because our pets are family members, we want to feed them with the same care as family. And as pioneers of the natural pet food industry, we understand that it takes quality ingredients to make the healthiest food possible. That’s why everything we make is carefully formulated by veterinarians and animal nutritionists with the ingredients we’re proud to feed our family members – and you will be too.

Every BLUE dry and wet formula starts with real meat and contains the finest natural ingredients enhanced with vitamins and minerals. And because every pet is different, we have formulas made to meet the specific nutritional needs of all pets. No matter the age, breed, size or dietary need, you’ll find a wholesome formula to support your best friend’s healthy lifestyle