About Fleet Farm

In general, you can browse this Site without telling Mills who you are or revealing any personal information about yourself. Mills, however, collects your IP address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the Web pages you request) can be sent to you. Mills uses your IP address to, among other things,: (1) help diagnose problems with Mills server; administer the Site; measure the use of the Site; improve the content of the Site; (2) identify visitors domain names, the type of web browsers used, the pages viewed, the web sites from which a visitor found this Site, the search terms and search engines used to find this Site; and (3) gather other web analytics information relating to visitors use and navigation of the Site. This information does not identify you personally. On occasion Mills may aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns and provide this aggregate information to vendors, potential advertisers, business partners, news agencies, or other parties to demonstrate the amount of interest in the Site and to help Mills plan for technical infrastructure requirements. In order to register on or purchase items from the site your browser must be set to accept Cookies. Cookies are alphanumeric identifiers that Mills transfers to your computers hard drive through your Web browser to enable the Site to "recognize" you every time you visit and to "remember" any information you have saved, such as storage of items in your shopping cart between visits. Mills does not use cookies to store any of your personal or financial information that you have on your computer. Mills recognizes that you have a choice to refuse cookies. However, should you decide not to accept cookies from the Site, you will limit the functionality Mills can provide when you visit the Site. View your browsers help file for more information on cookies. Mills receives and may store information you enter on the Site or give to our Site in any other way. For example, Mills collects information you provide when you place an order or register to create an account on the Site. The information may include, without limitation, your first and last name, mailing address, email address, telephone and facsimile numbers, credit card information, and other personal identifying information. If you choose to share any personal information with Mills, you will see that the amount and type of personal information Mills requests depends on how you use the Site. It is completely optional for you to engage in these activities. Depending upon the activity, some of the information Mills asks you to provide is identified as mandatory and some is voluntary. If you do not provide the mandatory information with respect to a particular activity, you will not be able to engage in that activity.