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location_on Muskego, WI
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Spend $100 in ice fishing apparel*, get $20 off with code OPENICE20
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Fishing Gear & Equipment (711)
Bait & Lures (3631)
Fishing Apparel (251)
Fishing Electronics (228)
Fly Fishing (163)
Ice Fishing (58)
Reels (209)
Rod Holders & Storage (86)
Rod & Reel Combos (272)
Rods (312)
Terminal Tackle (669)
Catfish Accessories (50)
Great Lakes Fishing Accessories (360)
Items To View
  • 7.5 Qt. Live Bait Dry Box/Cooler
    $84.99
    View special price in cart
    Engel 7.5 Qt. Live Bait Dry Box/Cooler
    7.5 Qt. Live Bait Dry Box/Cooler
    Engel 7.5 Qt. Live Bait Dry Box/Cooler
    $84.99
    View special price in cart
  • 13 Qt Orange High Viz Live Bait Cooler w/Net
    $94.99
    View special price in cart
    Engel 13 Qt Orange High Viz Live Bait Cooler w/Net
    13 Qt Orange High Viz Live Bait Cooler w/Net
    Engel 13 Qt Orange High Viz Live Bait Cooler w/Net
    $94.99
    View special price in cart
  • MEGA Live 2 Forward-Facing Sonar
    $1,399.99 SALE
    Reg. $1,599.99
    Humminbird MEGA Live 2 Forward-Facing Sonar
    MEGA Live 2 Forward-Facing Sonar
    Humminbird MEGA Live 2 Forward-Facing Sonar
    $1,399.99 SALE
    Reg. $1,599.99
  • XPLORE 12 CMSI+ Fish Finder
    $2,599.99 SALE
    Reg. $2,899.99
    Humminbird XPLORE 12 CMSI+ Fish Finder
    XPLORE 12 CMSI+ Fish Finder
    Humminbird XPLORE 12 CMSI+ Fish Finder
    $2,599.99 SALE
    Reg. $2,899.99
  • Microfilament Braided Fishing Line
    $8.78 - $20.99
    Power Pro Microfilament Braided Fishing Line
    More Styles Available
    Microfilament Braided Fishing Line
    Power Pro Microfilament Braided Fishing Line
    $8.78 - $20.99
    More Styles Available
  • SLX DC Low Profile Baitcast Reel
    $224.99
    Shimano SLX DC Low Profile Baitcast Reel
    SLX DC Low Profile Baitcast Reel
    Shimano SLX DC Low Profile Baitcast Reel
    $224.99
  • 8-qt Yellow/White Min-O-Life Personal Bait Station
    $69.99
    Frabill 8-qt Yellow/White Min-O-Life Personal Bait Station
    8-qt Yellow/White Min-O-Life Personal Bait Station
    Frabill 8-qt Yellow/White Min-O-Life Personal Bait Station
    $69.99
  • Cascades Forest Green Cleated 2-Ply Rubber Chest Wader
    $144.99 - $149.99
    Frogg Toggs Cascades Forest Green Cleated 2-Ply Rubber Chest Wader
    $9 Flat Rate Shipping on Apparel
    Cascades Forest Green Cleated 2-Ply Rubber Chest Wader
    Frogg Toggs Cascades Forest Green Cleated 2-Ply Rubber Chest Wader
    $144.99 - $149.99
    $9 Flat Rate Shipping on Apparel
  • White Yellow Magnum Bait Station 13
    $109.99
    Frabill White Yellow Magnum Bait Station 13
    White Yellow Magnum Bait Station 13
    Frabill White Yellow Magnum Bait Station 13
    $109.99
  • Piranhamax 4 Fish Locator
    $139.99
    Humminbird Piranhamax 4 Fish Locator
    Piranhamax 4 Fish Locator
    Humminbird Piranhamax 4 Fish Locator
    $139.99
  • Magnum 5 Electric Downrigger
    $569.99
    Cannon Magnum 5 Electric Downrigger
    Magnum 5 Electric Downrigger
    Cannon Magnum 5 Electric Downrigger
    $569.99
  • Adjustable Dual Axis Rod Holder
    $149.99
    Cannon Adjustable Dual Axis Rod Holder
    Adjustable Dual Axis Rod Holder
    Cannon Adjustable Dual Axis Rod Holder
    $149.99
  • Convector Low Profile Line Counter Reel
    $119.99
    Okuma Convector Low Profile Line Counter Reel
    Convector Low Profile Line Counter Reel
    Okuma Convector Low Profile Line Counter Reel
    $119.99
  • Striker Vivid 5 cv w/GT20-TM Fish Finder
    $349.99
    Garmin Striker Vivid 5 cv w/GT20-TM Fish Finder
    Striker Vivid 5 cv w/GT20-TM Fish Finder
    Garmin Striker Vivid 5 cv w/GT20-TM Fish Finder
    $349.99
  • Helix 5 Sonar G2 Locator
    $249.99
    Humminbird Helix 5 Sonar G2 Locator
    Helix 5 Sonar G2 Locator
    Humminbird Helix 5 Sonar G2 Locator
    $249.99
  • 12X32 Pro Series Fillet/Prep Board
    $42.99 - $99.99
    Rapala 12X32 Pro Series Fillet/Prep Board
    12X32 Pro Series Fillet/Prep Board
    Rapala 12X32 Pro Series Fillet/Prep Board
    $42.99 - $99.99
  • Tungsten Sho-w Jig - 2 Pk
    $10.99 - $11.99
    Kalin’s Tungsten Sho-w Jig - 2 Pk
    More Styles Available
    Tungsten Sho-w Jig - 2 Pk
    Kalin’s Tungsten Sho-w Jig - 2 Pk
    $10.99 - $11.99
    More Styles Available
  • Men's Cascades v3 Lug Sole Chest Wade
    $119.99
    Frogg Toggs Men’s Cascades v3 Lug Sole Chest Wade
    $9 Flat Rate Shipping on Apparel
    Men's Cascades v3 Lug Sole Chest Wade
    Frogg Toggs Men’s Cascades v3 Lug Sole Chest Wade
    $119.99
    $9 Flat Rate Shipping on Apparel
  • Men's Standard Neoprene Chest Wader Max-7 Camo
    $169.99
    Seasonal Marketing Men’s Standard Neoprene Chest Wader Max-7 Camo
    $9 Flat Rate Shipping on Apparel
    Men's Standard Neoprene Chest Wader Max-7 Camo
    Seasonal Marketing Men’s Standard Neoprene Chest Wader Max-7 Camo
    $169.99
    $9 Flat Rate Shipping on Apparel
  • Coldwater A Line Counter Reel CW-30DA
    $144.99
    Okuma Coldwater A Line Counter Reel CW-30DA
    Coldwater A Line Counter Reel CW-30DA
    Okuma Coldwater A Line Counter Reel CW-30DA
    $144.99
  • Eagle 5 SplitShot HD Transducer w/ FishReveal
    $349.99
    Lowrance Eagle 5 SplitShot HD Transducer w/ FishReveal
    Eagle 5 SplitShot HD Transducer w/ FishReveal
    Lowrance Eagle 5 SplitShot HD Transducer w/ FishReveal
    $349.99
  • Blue Silver Legalis LT Spinning Reel
    $84.99
    Daiwa Blue Silver Legalis LT Spinning Reel
    Blue Silver Legalis LT Spinning Reel
    Daiwa Blue Silver Legalis LT Spinning Reel
    $84.99
  • 7 ft 10 in M Dead Eye Classic Telescopic Rod with CW-20DA
    $169.99
    Okuma 7 ft 10 in M Dead Eye Classic Telescopic Rod with CW-20DA
    7 ft 10 in M Dead Eye Classic Telescopic Rod with CW-20DA
    Okuma 7 ft 10 in M Dead Eye Classic Telescopic Rod with CW-20DA
    $169.99
  • Monarch Spin Combo
    $59.99 SALE
    Reg. $69.99
    Pflueger Monarch Spin Combo
    Monarch Spin Combo
    Pflueger Monarch Spin Combo
    $59.99 SALE
    Reg. $69.99
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