The IBNC6 Impulse Nightcrawler is a soft plastic bait infused with the powerful Impulse attractant. Impulse has been tested to be more effective in luring in the fish and getting them to bite! Pair this with a soft and chewy ribbed nightcrawler body that is designed to duplicate the swimming action, look and smell of a real nightcrawler. It wiggles and squirms like the real thing! Now you're fishing with action, color AND scent for an unbeatable fish-catching trifecta!