Berkley PowerBaits have scent and flavor that is tasted by fish when they bite the bait. It makes them hang on longer for more positive hook sets, and the more they bite, the more scent is dispersed into the water. Start your own feeding frenzy with Berkley PowerBait lures!

• PowerBait Ripple Shad - Louisiana Purple
• Mfr. item number - MPRS3-LP
• Infused with PowerBait attractant
• Fish bite more & hold on longer
• Unique segmented body for more vibration & swimming action
• More surface for great scent dispersion
• Lifelike body, color detail & 3-D red eyes
• 3 in. - 10 per pack
• Made in the USA
• Weight: Approximately .07 pounds
• Shipping Dimensions: Approximately 7 x 4.63 x .5 inches.