Mills Fleet Farm Debuts WE LOVE IT! OUTDOORS Television Series for Outdoors Enthusiasts

Brainerd, MN — Mills Fleet Farm is proud to unveil the inaugural 13-week television season of WE LOVE IT! OUTDOORS, which begins airing the weekend of January 5 & 6, 2013. Each 30-minute episode features one or more aspects of hunting, fishing and shooting sports, presented in a travelogue format that the entire family will enjoy.

Hosted by noted outdoor personality “Walleye Dan” Eigen, WE LOVE IT! OUTDOORS features a blend of how-to and human interest programming with broad audience appeal. Each week, Dan travels to a new location to join avid outdoors experts, pursuing and sharing their particular areas of interest and expertise. Viewers share the anticipation and thrills of the entire trip, from the preparation and planning stages, to travel, making new friends and gaining fresh insights on enjoying the outdoors.

Show themes run the gamut from hardcore bass and walleye fishing, to young hunters experiencing their first deer and turkey hunts, to competitive shooting and firearms instruction. We are also honored to spend time on the water and in the field with our national heroes – veterans.

Throughout the series, viewers are treated to up-close-and-personal profiles of outdoors experts and their families, sharing first-hand the importance that the outdoors play in their lifestyles. Along the way, viewers frequently tour local attractions and meet intriguing characters that help make each outdoors destination unique and enjoyable.

WE LOVE IT! Outdoors airs throughout the Upper Midwest on a variety of cable networks and local broadcast stations, including:

Fox Sports North 6:30 pm Sat (premiere: Jan 7th)
Fox Sports Midwest 9:30 am Sun (premiere: Jan 6th)
Fox Sports Detroit 8:30 am Sun (premiere: Jan 6th)
Chicago, IL - Comcast 10:30 am Sat (premiere: Jan 5th)
Milwaukee, WI - WVTV 11:00 am Sun (premiere: Jan 6th)
Des Moines, IA - KDSM 7:30 am Sun (premiere: Jan 6th)
Cedar Rapids, IA - KFXA 8:00 am Sat (premiere: Jan 5th)
Grand Rapids, MI - WOTV 7:30 am Sat (premiere: Jan 5th)

About MILLS FLEET FARM: Mills Fleet Farm has been a family-owned, full-service supplier for life, work, home and recreation since 1955. We are the Upper Midwest’s Total Outdoors Headquarters, and currently operate 32 retail stores, with additional stores scheduled to open in 2013. Store locations, special offers and online shopping opportunities are available at www.fleetfarm.com. Follow us on Facebook and Twitter.